With 8.2 million people worldwide dying each year of cancer, this disease has become a fast growing global epidemic. World Cancer Day is a global initiative started by the UICC (Union for International Cancer Control). Founded in 1933, the UICC’s membership consists of over 800 organisations across 155 countries and features the world’s major cancer societies, ministries of health, research institutes, treatment centres and patient groups.
This year, the focus of World Cancer Day is on taking a positive and proactive approach on the fight against cancer. The campaign will be centred around 4 main areas: – Choosing healthy lives Educating people to make healthy choices in order to reduce the social and environmental risk factors for cancer. – Delivering early detection Ensuring availability and access to early detection programmes, screening and education especially in low/middle income countries. – Achieving treatment for all Delivering access to quality cancer treatment regardless of geographic/economic location plus palliative/ rehabilitative support. – Maximising quality of life Understanding and responding to the impact of cancer on the emotional, mental and physical well-being of a patient and delivering effective care to both patients and their families and carers. Coinciding with this important day is the first of 2 cancer meetings we will be exhibiting at this month – EUROGIN 2015 in Seville and then a week later we will be at the International Conference on Head and Neck Oncology in Nice.
Among many other titles we will be exhibiting some major new texts:
Also, publishing in March from Oxford University Press is the Oxford Textbook of Palliative Medicine. This definitive textbook, now in its fifth edition, has again been thoroughly updated to offer a truly global perspective in this field of extraordinary talent and thoughtfulness. Updated to include new sections devoted to assessment tools, care of patients with cancer, and the management of issues in the very young and the very old, this leading textbook covers all the new and emerging topics since its original publication in 1993. In addition, the multi-disciplinary nature of palliative care is emphasised throughout the book, covering areas from ethical and communication issues, the treatment of symptoms and the management of pain. The printed book is complemented with 12 months free access to the online version, which includes expanded chapter information and links from the references to primary research journal articles, ensuring this edition continues to be at the forefront of palliative medicine.
This fifth edition of the Oxford Textbook of Palliative Medicine is dedicated to the memory of Professor Geoffrey Hanks, pioneer in the field of palliative medicine, and co-editor of the previous four editions.