Main description:

Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen's theories of reasoned action on attitude research and on the solution of social problems.

Part I is devoted to theoretical and conceptual issues aspects of the reasoned action approach. Leading figures in the field address such issues as measurement compatibility, the interaction of belief strength and outcome evaluations, the role of emotions, the prediction of classes of behavior, explicit versus implicit attitudes, and the moderating effects of perceived control on behavior. Those unfamiliar with the reasoned action approach are provided with a general introduction to the theory. Part II applies the reasoned action approach to the health domain. The chapters in this part vividly illustrate how the reasoned action approach can be applied to understanding risky sexual behavior. Dr. Fishbein reflects on contributions of his own work in the book's final chapter.

Intended for researchers, practitioners, and advanced students interested in understanding and modifying human behavior, this book is especially valuable to public health practitioners, nurses, and other health professionals, as well as to social and clinical psychologists and health communicators.

Contents:

Preface. I. Ajzen, D. Albarracin,Predicting and Changing Behavior: A Reasoned Action Approach. D. Trafimow,Distinctions Pertaining to Fishbein and Ajzen's Theory of Reasoned Action. J.N. Cappella, The Role of Discrete Emotions in the Theory of Reasoned Action and Its Successors: Quitting Smoking in Young Adults. R. Hornik, An Extension of the Theory of Reasoned Action and Its Successors to Multiple Behavior Interventions. J. Jaccard, H. Blanton, A Theory of Implicit Reasoned Action: The Role of Implicit and Explicit Attitudes in the Prediction of Behavior. H.C. Triandis, Commentary on Attitudes and Behavior. V. Ottati, N.D. Krumdick, Attitudes and Behavior: Critical Issues. M. Yzer, Does Perceived Control Moderate Attitudinal and Normative Effects on Intention? A Review of Conceptual and Methodological Issues. S.E. Middlestadt,What Is the Behavior? Strategies for Selecting the Behavior to Be Addressed by Health Promotion Interventions. D. Kasprzyk, D.E. Montano, Application of an Integrated Behavioral Model to Understand HIV Prevention Behavior of High Risk Men in Rural Zimbabwe. R.J. Wolitski, J. Zhang, Understanding and Motivating Condom Use Among At-Risk and HIV-Seropositive Persons: A Review and Demonstration of the Applicability of the Theories of Reasoned Action and Planned Behavior. L. Sherr, Through the Theoretical Microscope? Comments on Kasprzyk and Montano, Wolitski and Zhang, and Middlestadt and Yzer. G. Gorn,Commentary on the Theories of Reasoned Action and Planned Behavior and Their Use in Health Promotion. E. Hopkins, C.A. Rietmeijer, Exploring HIV Serosorting as a Preventive Behavior Among Men Who Have Sex With Men Using a Comprehensive Approach to Behavioral Science Theory. S. Pick,Extension of Theory of Reasoned Action Principles for Health Promotion Programs With Marginalized Populations in Latin America. L.S. Jemmott, J.B. Jemmott,Applying the Theory of Reasoned Action to HIV Risk Reduction Behavioral Interventions. S.C. Kalichman, The Theory of Reasoned Action and Advances in HIV/AIDS Prevention. D. Holtgrave,Applied Aspects of Health Promotion Interventions Based on Theory of Reasoned Action and Theory of Planned Behavior. M. Fishbein, A Reasoned Action Approach: Some Issues, Questions, and Clarifications.