Main description:

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the
mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context.

The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside
numerous images to enhance the reader's understanding of the topic.

The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.

Contents:

1: The Road to Consumer Neuroscience
2: Cognitive Processes and Behaviours
3: The Human Brain
4: Mathematical Concepts
5: Neuroscience Technologies
6: Analytical Approaches
7: Individual Consumer Neuroscience
8: Social Consumer Neuroscience
9: Commercial Consumer Neuroscience
10: Gender Related Aspects of Consumer Neuroscience
11: Translational Consumer Neuroscience
12: Ethics
13: Future Directions