Main description:

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

Contents:

Chapter 1: Compulsive Buying Behaviour

Chapter 2: Personality, Personality Traits and Consumer Traits

Chapter 3: A Consumer Trait Model for Predicting Compulsive Buying

Chapter 4: The Influence of the Credit Card on Compulsive Buying

Chapter 5: Self-regulating Compulsive Buying Behaviour

Chapter 6: The Ethical Considerations in Marketing to Compulsive Buyer