Main description:

Business Management for the Personal Fitness Trainer is a handbook for fitness professionals who have entertained the idea of going out on their own and starting their own business. It serves as an entrepreneurial tool to help fitness professionals expand their knowledge and to develop an understanding of the necessary elements in designing, starting, and managing a small business in the fitness industry. It walks through the fundamentals of small business and notes how these apply to the fitness industry. From choosing an idea for a business and developing a business plan to the legal, financial, and operational considerations of opening and running a business, this book is your guide to building a fitness business.

Contents:

BUSINESS MANAGEMENT FOR THE PERSONAL FITNESS TRAINERPART 1: LAYING THE GROUNDWORK FOR SMALL BUSINESSChapter One: Introduction Why Start a Business?A Brief History of Small Business in the United States What Is a Small Business? The History of Personal Training Chapter Two: Individuals and Small Business Start-UpsEvaluating Your Entrepreneurial Orientation Triggers for Starting a Business Supports Specialization Personal Training as a Business Chapter Three: Business Idea Generation and Initial EvaluationGenerating Business Ideas Opportunity Identification Choosing a Business PART 2: DUE DILIGENCE ON THE BUSINESS IDEAChapter Four: Thinking CompetitivelyRedefining Your IndustryDefining Your Customers Developing the Information for the External Analysis of Competitors Developing a Competitive Map Additional Issues for External Analysis Competitive AdvantageChapter Five: Business Mission and StrategyMission Statements Sustainable Competitive Advantage Step 1: Develop a List of Your Business's Assets and Capabilities Step 2: Split the List into Standard and Extraordinary AssetsStep 3: Evaluate Competitiveness of Extraordinary Resources/Capabilities Strategy Chapter Six: Your Financial FitnessUnderstanding Cash Flow Developing Cash Flow Statements Other Financial Tools PART 3: ESTABLISHING THE BUSINESSChapter Seven: The Legalities of Your Personal Training BusinessForms of Business Independent Contractor Status Contracts Leases Regulations The Standard of Care and Scope of Practice Insurance The Legal System and Fitness Facility and Personal Training Businesses Chapter Eight: Establishing Operations Location Financing Considerations Legitimacy Quality Technology Equipment Facility and Equipment Layout User Space and Safety Timing Time Management Chapter Nine: Financing and Accounting Financial Foundation Identification of Key Issues Funding Accounting TaxesPART 4: BUILDING THE BUSINESSChapter Ten: Human Resource ManagementWhat Is Human Resources? Hiring Employees Retaining Employees Probation and Firing Family Business Chapter Eleven: MarketingMarketing Plan Pricing Promotion Communication in Marketing Retaining Clients Sales Management PART 5: OTHER ISSUESChapter Twelve: The Future of Your Fitness BusinessExit/Harvest Steps in Selling a Business Turnaround Closing the BusinessChapter Thirteen: Franchising and Purchasing an Existing Business Basics of Franchising Buying a Franchise Buying an Existing Business