Main description:

Body, Capital and Screens: Visual Media and the Healthy Self in the 20th Century brings together new research from leading scholars from Europe and North America working at the intersection of film and media studies and social and cultural history of the body. The volume focuses on visual media in the twentieth century in Europe and the U.S. that informed and educated people about life and health as well as practices improving them. Through a series of in-depth case studies, the contributors to this volume investigate the relationships between film/television, private and public actors of the health sector and economic developments. The book explores the performative and interactive power of these visual media on individual health understandings, perceptions and practices. Body, Capital and Screens aims to better understand how bodily health has evolved as a form of capital throughout the century.

Contents:

Body, Capital, and Screens: An Introduction
Christian Bonah and Anja Laukoetter

Chapter One
Playing the Doctor, Playing the Patient: The Performance of Health Identities in Live Medical Television, 1958
Timothy M. Boon

Chapter Two
The BBC's Children in Need Telethon: The Currencies of Compassion
Karen Lury

Chapter Three
Let's Talk about S=: The Influence of Cinema Verite on Sex Education in French National Television around 1968
Christian Bonah

Chapter Four
Measuring Subjectification: The Reception of Health Education Campaigns and the Evaluation Conundrum
Luc Berlivet

Chapter Five
Swimming the Crawl to Educate the Modern Body-Visual Material and the Expanding Market for Participatory Sports in the USA, 1890s-1930s
Olaf Stieglitz

Chapter Six
Inside Magoo (1960): Cancer and Comedic Commentary on 1950s America
David Cantor

Chapter Seven
'One Feels so Much in These Times!': Emotional Education and the Construction of New Subjectivities: Sex Education Films in Early 1960s GDR
Anja Laukoetter

Chapter Eight
Revealing Norms and Sowing Confusion: VALIE EXPORT's Body
Sophie Delpeux

Chapter Nine
'Before Education, Good Food, and Health': World Citizenship and Biopolitics in UNESCO's Post-war Literacy Films
Zoe Druick

Chapter Ten
From Colonial to Global: Visuals and the Historiography of Body Government beyond Europe
Jean-Paul Gaudilliere

Chapter Eleven
Zika Virus, Global Health Communication, and Dataveillance
Kirsten Ostherr

Index