Main description:

The practice of medicine is big business-unique in its blend of medicine, service, and retail sales. In today's competitive aesthetic market, providers of services must master the basic elements of running a business as well as develop a sound business model, respond to the challenges of a clinical practice, and meet their goals for building a thriving practice with satisfied, loyal patients. Whether you are starting an aesthetic practice or expanding your existing practice, you will find Marie Czenko Kuechel's book to be an indispensable resource that you refer to time and again! Marie Czenko Kuechel is the founder and president of Czenko Kuechel Consulting, Ltd., a firm providing consulting services to the industry and practitioners of aesthetic medicine. She has served the specialties and board-certified providers of plastic surgery and dermatology in patient education, media, and practice development since 1992.

Contents:

Who Who Are You? Who Is on Your Team? Who Defines Your Market? Who Is the Competition? What What Is Your Identity? What Is Your Model? What Do Your Patients Expect? What Defines Risk? Where Where Will You Practice? Where Will You Connect? Connecting Outside Your Practice Connecting Inside Your Practice When When Do You Seek Opportunity? When Do You Respond to Cycles? When Do You Practice Privacy? Why Why Do You Practice? Your Business, Your Goals Client and Patient Goals Safety: The Ultimate Goal How How Do You Plan for Success? How Do You Manage Limitations? How Do You Optimize Resources and Relationships? Afterword; Nicholas and Andrew Kuechel Index