(To see other currencies, click on price)
MORE ABOUT THIS BOOK
Main description:
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions.
Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
PRODUCT DETAILS
Publisher: IGI Global
Publication date: October, 2016
Pages: 279
Weight: 843g
Availability: Available
Subcategories: Neuroscience