As the title indicates, "Operation Publicity" is "the essential guide" for any doctor who wants to become a recognized authority in his or her medical field, attract more patients and generate more business. "Operation Publicity" gives doctors the strategies and tools they need to make the media stand up and take notice. It goes far beyond the usual "press releases" approach to publicity, giving in-depth, easy-to-follow strategies for generating an ongoing stream of meaningful, positive media coverage -- both locally and nationally. Addressing the specific needs of those in the medical community, "Operation Publicity" takes doctors through every critical aspect of the publicity process, from determining what is newsworthy about their practices to communicating story angles to the press to conducting winning media interviews and writing expert articles. An entire chapter even covers how to make the most of online publicity. With "Operation Publicity" to guide them, doctors now have on hand the only tool they need to jump-start their practices through the power of media publicity.