Main description:

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Public Health Communication: Science and Practice provides a comprehensive overview of how to effectively plan, implement, and evaluate public health communication interventions.

Written in a clear and accessible style, this book:

reviews the social marketing and ecological approaches to health promotion.
examines multiple theoretical perspectives including the health belief model, social cognitive theory, the extended parallel process model, the reasoned action approach, and the transtheoretical model.
explains how to measure key theoretical construct reliably and validly.
summarizes results from seminal meta-analyses, with an emphasis on when various theories and techniques work best.
describes how to collect qualitative and quantitative data using individual and focus group interviews, survey research, and practical experimental design.
connects theory, research, and practice using real-world examples with which readers can easily identify.

Public Health Communication: Science and Practice is an excellent text for advanced undergraduate or graduate classes across a range of disciplines, and a valuable resource for practitioners and researchers interested in changing health behavior.

Contents:

SECTION 1 Introduction to Public Health Communication Interventions

Chapter 1 Public Health, Health Communication, and Interventions

SECTION 2 Intervention Planning

Chapter 2 Introduction to Intervention Planning and Evaluation
Chapter 3 Social Marketing: A Consumer-Based Approach to Health Promotion
Chapter 4 The PRECEDE-PROCEED Model: An Ecological Approach to Health Promotion

SECTION 3 Theories and Models of Health Behavior Change

Chapter 5 Introduction to Theory and Meta-Analysis
Chapter 6 Health Belief Model
Chapter 7 Social Cognitive Theory
Chapter 8 Fear Appeals: The Extended Parallel Process Model
Chapter 9 The Reasoned Action Approach
Chapter 10 The Transtheoretical Model

SECTION 4 Evaluation Research Methods

Chapter 11 Individual and Focus Group Interviews
Chapter 12 Survey Research
Chapter 13 Practical Experimental Design

Index