This fully revised public health text offers students and practitioners a grounding in the practice of health promotion and introduces a range of methods that are used in health promotion practice. It also helps to develop skills needed to do health promotion in a range of settings, including project management, partnership working, needs assessment and evaluation. Whether the public health intervention is through face to face contact with individuals, or community based or involves strategic policy development this book now also explores recent developments in social media and web based health promotion interventions. This second edition: provides practical guidance and tools for planning, delivering and evaluating health promotion gives greater emphasis to upstream health promotion interventions, including Healthy Public Policy and health advocacy includes activities to help you make applications to your own study or practice of health promotion Health Promotion Practice, 2nd Edition is an ideal resource for students of public health and health policy, public health practitioners and policy makers.
Understanding Public Health is an innovative series published by Open University Press in collaboration with the London School of Hygiene & Tropical Medicine, where it is used as a key learning resource for postgraduate programmes. It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries. Series Editors: Rosalind Plowman and Nicki Thorogood.
List of authors Acknowledgements Overview of the book Section 1: Planning and delivering health promotion 1 Concepts in health promotion 2 Planning health promotion interventions 3 Tools for implementing health promotion 4 Evaluation tools for health promotion Section 2: Methods used in health promotion 5 Healthy Public Policy 6 Advocacy for health 7 Healthy settings 8 Developing healthy communities through community mobilization 9 Using media to promote health: mass media, social media and social marketing 10 Peer Education 11 Therapeutic change methods 12 Information and advice methods 13 Multi-level health promotion interventions and programmes Glossary Index