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The Perfect Pill
10 Steps to Build a Strong Healthcare Brand
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Main description:

Nominated for BBLF CK Prahalad Best Business Book Award 2021

Watch the "Perfect Pill Series' to understand how build and sustain a healthcare brand!

"How can I build my brand when it is just a me-too?" is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.

This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.


Contents:

Foreword by Ambi Parameswaran
Preface
Acknowledgements
It's Different in India
Brands Bring Benefits
Step 1: Know Your Brand
Differentiation through Product
Step 2: Define Market, Segment and Target
Differentiation through Market Definition and Specific Targeting
Step 3: Customer Insight
Creating Customer Value
Step 4: Analyze Competition
Differentiation through PODs
Step 5: Brand Value Proposition and Positioning
Differentiation through Unique BVP
Step 6: Brand Personality and Articulation
Differentiation through Distinct Brand Personality and Hallmarks
Step 7: Brand Strategy
What to Do and What Not to Do
Step 8: Communication and Creative Strategy
Differentiation through Clutter Breaking Creatives
Step 9: Media Strategy
Making Optimal Noise to Make a Difference
Step 10: Brand Measurement and Expansion
Measuring Success


PRODUCT DETAILS

ISBN-13: 9789353882518
Publisher: Sage Publications Limited (SAGE Publications India Pvt Ltd)
Publication date: February, 2020
Pages: None
Weight: 410g
Availability: Not available (reason unspecified)
Subcategories: General Practice

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