One Year to a Successful Massage Therapy Practice is designed for all massage practitioners, whether they are beginning their business or need to revitalize it. This new text utilizes no-cost and low-cost marketing methods in a week-to-week planning format. Sample letters are included where appropriate. Readers are encouraged to be proactive in their business and perform the activities set forth in each chapter, then journal their results. At the end of one year, the practitioner will have a documented, successful business plan.

One chapter for each week in the year

• About the Author
• Preface
• Reviewers
• Acknowledgements
• Introduction: The Road to Success
• The First P:Product
• The Second P:Price
• The Third P: Place
• The Fourth P: Promotion

Part I: Mapping Out Your Journey

• CHAPTER 1:Defining Your Goals
• CHAPTER 2:Your Marketing Budget
• CHAPTER 3::Developing Your Marketing Calendar

Part II: Preparing For Your Trip

• CHAPTER 4:Choose A Name For Your Business
• CHAPTER 5:Making Your Product Stand Out From the Crowd
• CHAPTER 6:Your Elevator Speech
• CHAPTER 7:Your Business Literature
• CHAPTER 8:Your Menu of Services
• CHAPTER 9:Your Telephone
• CHAPTER 10:Taking Care of Yourself

Part III: The Path to Promotion

• CHAPTER 11:Join a Professional Association
• CHAPTER 12:Join the Chamber of Commerce
• CHAPTER 13:Payment Options for Your Clients
• CHAPTER 14:Your Mailing List
• CHAPTER 15:A Grand Opening
• CHAPTER 16:Get Involved In Your Community
• CHAPTER 17:Community Service
• CHAPTER 18:Mutual Referral Relationships
• CHAPTER 19:Partners in Advertising
• CHAPTER 20:Publishing a Newsletter
• CHAPTER 21:Inexpensive Advertising On the Radio
• CHAPTER 22:The Awesome Power of the Internet
• CHAPTER 23:Rescheduling Clients
• CHAPTER 24:Take A Survey
• CHAPTER 25:Two-fers
• CHAPTER 26:Host a Holistic Health Fair
• CHAPTER 27:Have a Mentor, Be a Mentor
• CHAPTER 28:Your Automobile
• CHAPTER 29:Bartering for Advertising
• CHAPTER 30:Retailing
• CHAPTER 31:Everybody Loves a Parade
• CHAPTER 32:Have Table, Will Travel
• CHAPTER 33:The Magnificent Massage Chair
• CHAPTER 34:Adopt-a-Highway
• CHAPTER 35:Host a Free Seminar
• CHAPTER 36:Newsworthy Events and Press Releases
• CHAPTER 37:Promotional Giveaways
• CHAPTER 38:Do Something Unusual!
• CHAPTER 39:Share Your Space
• CHAPTER 40:The Power of the Hand Written Note
• CHAPTER 41:Massage Parties
• CHAPTER 42:Public Access Television
• CHAPTER 43:Monday Morning Scheduling Blitz
• CHAPTER 44:Advertising in Unusual Places
• CHAPTER 45:Conducting Research Projects
• CHAPTER 46:Get a Grant for Doing Massage
• CHAPTER 47:Getting Published
• CHAPTER 48:Marketing to Athletes
• CHAPTER 49:Start Your Own Support Group for Massage Therapists
• CHAPTER 50:Be On Call
• CHAPTER 51:Continuing Your Marketing Education
• CHAPTER 52:Taking Stock: The Year in Review

Part IV: Trip Tips: Resources for Massage Therapists

Introduction to the Appendices

Appendix I: State Massage Therapy Boards

Appendix II: Massage and Bodywork Associations

Appendix III: Marketing Materials for Massage Therapists

Appendix IV: Internet Resources for Marketing Massage

Appendix V: Marketing Calendar

Appendix VI: Recommened Books About Marketing

Index