"Liberalizing, Feminizing and Popularizing Health Communications in Asia" provides insights into the manner in which biomedical discourses are communicated and portrayed in Asia in light of the rapidly evolving sociocultural, technological and epidemiological undercurrents. Highlighting the more pluralized and interactive dynamics in the appropriation and dissemination of medical and public health knowledge, its specific case studies challenge the notions of the one way transmission of medicine by modern Western trained doctors and public health officials to ignorant patients and masses, particularly in the non-Western world. With specific examples drawn from popular media, this volume examines the extent to which these developments have given the broader public both greater access to information and choices. Multidisciplinary in scope and truly international in focus, it relates the everyday of health communications to more macro social trends on the Asian continent and will be of interest to scholars within science and technology studies, media and cultural studies and sociology alike.
Introduction, Kai Khiun Liew; Part 1 Liberalizing Health: Mediations of health and the development of a nation: late Suharto and late modernity, Steve Ferzacca; Reporting HIV and its broader impact in Asia: the case of Papua New Guinea - a longitudinal case study on reporting HIV, Trevor Cullen; Reading HIV/AIDS in the Indian media: social, cultural and economic constructions, Mohan Dutta and Shaunak Sastry; Press coverage of bird flu epidemic in Vietnam, Annick Guenel and Sylvia Klingberg.; Part 2 Feminizing Health: Caesarean birth, media, motherhood and nation in Taiwan, Kuan Chen-I; Information and decision making among women with breast cancer: constraints on the informed decision, Khor Yoke Lim and Gerald Goh Guan Gan; Making the oral contraceptive for me in Japan: managing the semiotics of reproductive health in virtual space, Kathryn Goldfarb.; Part 3 Popularizing Health: the radio communication project in Nepal: culture, power and meaning in the construction of health, Mohan Dutta and Iccha Basnyat; Of plastic beauties and flower boys: representations of cosmetic beauty in South Korean films, Kelly Fu Su Yin; When the medium is the body: the media and body image disturbance among young people in Hong Kong, Annisa Lee Lai; How to live: reading China's popular health media, Judith Farquhar; Index.