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Healthcare Relationship Marketing
Strategy, Design and Measurement
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Main description:

This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having at least 15 years of working healthcare RM knowledge, and each speaking on their specific specialities within pharmaceutical relationship marketing.


PRODUCT DETAILS

ISBN-13: 9781409459033
Publisher: Ashgate Publishing, Ltd. (Gower)
Publication date: March, 2011
Pages: 260

Subcategories: Pharmacology