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Health Promotion Practice
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MORE ABOUT THIS BOOK

Main description:

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:

  • Motivational interviewing
  • Theatre
  • Mass media
  • Social marketing
  • Community development
  • Public policy
Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

Series Editors: Rosalind Plowman and Nicki Thorogood.


PRODUCT DETAILS

ISBN-13: 9780335229987
Publisher: McGraw-Hill (Open University Press)
Publication date: November, 2006
Pages: 256

Subcategories: Public Health

MEET THE AUTHOR

Maggie Davies is Associate Director for Development at the National Institute for Health and Clinical Excellence.

Wendy Macdowall is a Lecturer in Health Promotion at the London School of Hygiene & Tropical Medicine.

Chris Bonell is a Senior Lecturer in Social Science and Epidemiology in the Public and Environmental Health Research Unit at the London School of Hygiene & Tropical Medicine.