Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, social media represents a sea of confusion that they cannot even begin to know how to navigate. This text provides an expert user's guide for professionals in need of an in-depth introduction to the field of social media marketing.
Understanding the Aesthetic Patient Journey. Fundamentals of Clinic Marketing. Clinic Website - The Marketing Mothership. Web Marketing. The Omnipotence of Google. The Art of The Blog. Social Media Principles. Facebook - The World's Largest Website. Twitter Tools. LinkedIn - The Most Trusted Network. Photo Sharing Platforms. The Value of Video Content.