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Aesthetic Clinic Marketing in the Digital Age
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Main description:

Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, social media represents a sea of confusion that they cannot even begin to know how to navigate. This text provides an expert user's guide for professionals in need of an in-depth introduction to the field of social media marketing.


Contents:

Understanding the Aesthetic Patient Journey. Fundamentals of Clinic Marketing. Clinic Website - The Marketing Mothership. Web Marketing. The Omnipotence of Google. The Art of The Blog. Social Media Principles. Facebook - The World's Largest Website. Twitter Tools. LinkedIn - The Most Trusted Network. Photo Sharing Platforms. The Value of Video Content.


PRODUCT DETAILS

ISBN-13: 9781351230667
Publisher: Productivity Press
Publication date: December, 2015
Pages: 160

Subcategories: Dermatology, General Practice, Plastic/Reconstructive & Aesthetic