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Doing Well by Doing Good
Innovative Corporate Responses to Communicable Diseases
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Main description:

Corporations around the world are launching philanthropic activities, workplace programs, and community outreach efforts to deal with the spread of AIDS, malaria, and tuberculosis in their communities. This book presents case studies of particularly innovative approaches by 13 corporations from a broad range of sectors:

Anglo American
Bayer
Central Azucarera Don Pedro
Coca-Cola
Daimler
ExxonMobil
Levi Strauss & Co.
M.A.C Cosmetics
MTV
Standard Chartered Bank
Sumitomo Chemical
Taisei Construction
Toyota

The studies provide a basis for the book's analysis of the motivations behind corporate engagement in the fight against communicable diseases, the ways in which companies have decided to become involved, and the ways their programs have evolved over time. Particular attention is paid to the role of leadership in ensuring successful programs, as well as the impact that engagement in the fight has had on the corporations' bottom lines.

Additional contributors are Tomone Kozen and Tomoko Suzuki, both program officers at JCIE.


PRODUCT DETAILS

ISBN-13: 9784889070811
Publisher: Japan Centre for International Exchange
Publication date: September, 2010
Pages: 180
Weight: 652g
Availability: Available
Subcategories: Public Health

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