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Wisepress is Europe's leading conference bookseller and publication display company. We have been established for over 25 years and attend 250 conferences a year. For many conferences we are regarded as the local bookseller, well known and trusted by the delegates.
Here are just three reasons to make Wisepress your exhibitions partner::
Market penetration
Tangible results
Cost-effective
Market penetration
Exhibiting with Wisepress gives you direct access to over 500,000 scientists and clinicians worldwide. They may have received your mailings and seen your advertisements, but most people actually want to see what they are buying prior to purchase. Exhibiting with Wisepress enables them to do this and whether they buy at the conference, or go back to their institutions and order through their official channels - seeing the book is what closed the sale.
In addition to book sales, in 2004 Wisepress collected over 35,000 names and addresses of conference delegates who requested sample copies of journals as well as several hundred firm subscription orders. What better way to promote your journals and raise awareness than presenting your titles directly to the end user!
Tangible results
Exhibiting with Wisepress gives you:
- A full sales report, not only of your titles, but of all participating publishers, within days of the conference closing
- Names and addresses of all book buyers
- Names and addresses of all people who took or requested sample copies of journals
- Fast and efficient on stand order processing using the latest Chip and Pin facilities in the UK (mainland Europe to follow as soon as the technology is available.)
- Full bibliographic listing of your titles in our conference price list, which is handed to all visitors to the stand.
- A full de-briefing report about the meeting
- Author alerts: for each conference that we attend we try and ascertain if any authors or editors are speaking and notify the publishers concerned.
- Peace of mind in knowing that your publications are professionally presented on our custom built bookshop-style shelving.
- Launches; signing sessions; special displays are all part of the service
- Providing a base for you, if you wish to attend a conference. We will be happy to help organise a badge for you and advise on any other local arrangements.
Cost-effective
Exhibitions are the best way of reaching your target market but they are not the cheapest form of marketing. Stand costs are just the beginning: Courier charges, customs, on-site handlers, storage, electricity, carpet, travel, subsistence, and staff costs are just some of the things to take into consideration.
With Wisepress all of this is taken care of. You pay a straight fee with no hidden extras. Wisepress takes care of getting your display material to and from our warehouse and the conference venue, handling all customs and VAT formalities, displaying, promoting and selling your titles, and a full report back.
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