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MORE ABOUT THIS BOOK
Main description:
Nine chapters explain how to work with the media; how to write news releases, public service announcements, op-ed pieces and blogs, how to prepare for media interviews; how to work with PR agencies and how to get involved in national health observances.
Contents:
Preface 1. Public Relations and Your Professional Image 2. What the Media Want 3. How to Work with the Media 4. Basic Media Tools 5. Media Interviews 6. Should You Use a Public Relations Firm? 7. Getting Involved in Your Community 8. Celebrating American Pharmacists Month and Other National Health Observances 9. How Student Pharmacists Can Use Public Relations Appendix A. Public Relations Terminology Appendix B. Frequently Asked Questions Appendix C. Code of Ethics for Pharmacists Appendix D. National Pharmacy-Related Organizations Index
PRODUCT DETAILS
Publisher: American Pharmacists Association
Publication date: August, 2008
Pages: 175
Weight: 652g
Availability: Contact supplier
Subcategories: Pharmacology