Main description:

Many coaching tools and techniques are now fairly well established, but how do they actually work? The coach who can answer this question credibly and convincingly is sought after. Neuroscience for Coaches equips coaches with cutting-edge neuroscience information that will help them deliver greater value to their clients. Based on over ten years of research, it covers the foundations as well as how to use this new information effectively and practically in everyday work. It provides a clear understanding of the latest aspects of neuroscience that are relevant to coaching so coaches can explain to clients from a neuroscientific perspective why particular techniques and methods work and the benefits to them.

Including valuable tools and techniques to use with coaching clients, Neuroscience for Coaches enables coaches to increase the ROI they deliver to clients and differentiate themselves in a highly competitive market. Online supporting resources include a 'Neuroscience for Coaches in action' bonus chapter and lecture slides.

Contents:

• • Chapter - 00: Introduction;
• Section - ONE: Brain areas;
• • Chapter - 01: Prefrontal cortex;
  • Chapter - 02: Basal ganglia;
  • Chapter - 03: Striatum and nucleus accumbens;
  • Chapter - 04: Insular cortex;
  • Chapter - 05: Amygdala;
  • Chapter - 06: Anterior cingulate cortex;
  • Chapter - 07: Hypothalamus;
  • Chapter - 08: Hippocampus;
• Section - TWO: Brain chemicals;
• • Chapter - 09: Cortisol;
  • Chapter - 10: Dopamine;
  • Chapter - 11: Oxytocin;
  • Chapter - 12: Adrenaline;
  • Chapter - 13: Serotonin;
  • Chapter - 14: GABA and glutamate;
• Section - THREE: Foundational brain concepts;
• • Chapter - 15: Neurons and synapses;
  • Chapter - 16: Neuroplasticity;
  • Chapter - 17: Threat response;
  • Chapter - 18: Neuroimaging;
  • Chapter - 19: Working memory;
  • Chapter - 20: HPA axis;
  • Chapter - 21: Mirror neurons;
• Section - FOUR: Brain networks;
• • Chapter - 22: Brain networks;
• Section - FIVE: The quantum brain;
• • Chapter - 23: The quantum brain;
• Section - SIX: Neuroscience of classic coaching areas;
• • Chapter - 24: Self-control/willpower;
  • Chapter - 25: Habits;
  • Chapter - 26: Optimism;
  • Chapter - 27: Goals;
  • Chapter - 28: Mindfulness;
  • Chapter - 29: Flow;
  • Chapter - 30: Motivation;
  • Chapter - 31: Decision making;
  • Chapter - 32: Expectations;
  • Chapter - 33: Beliefs;
• Section - SEVEN: Neuroscience of not-so-classic coaching areas;
• • Chapter - 34: Choice architecture;
  • Chapter - 35: False memory;
  • Chapter - 36: Trust;
  • Chapter - 37: Fairness;
  • Chapter - 38: Loneliness