Main description:

This edited collection - one of a kind in its field - addresses the theoretical and practical implications facing representations of midwifery and media. Bringing together international scholars and practitioners, this succinct volume offers a cross-disciplinary discussion regarding the role of media in childbirth, midwifery and pregnancy representation. One chapter critiques the provision and dissemination of health information and promotional materials in a suburban antenatal clinic, while others are devoted to specific forms of media - television, the press, social media - looking at how each contribute to women's perceptions and anxieties with regard to childbirth.

Contents:

1. Introduction.- 2. Love Birth, Hate One Born Every Minute? Birth community discourse around televised childbirth; Julie Roberts, Sara De Benedictis, Helen Spiby.- 3. Birth stories in British newspapers: why midwives must speak up; Emily Maclean.- 4. An everyday trauma: how the media portrays infant feeding; Catherine Angell.- 5. How media promote fear around childbirth; Alexia Leachman.- 6. 'Passing time': a qualitative study of health promotion practices in an antenatal clinic waiting room; Dianne Rodger, Andrew Skuse, Michael Wilmore.- 7. Midwives' Engagement with the Media; Ann Luce et al.- 8. Working with the media: The power, the pitfalls and the possibilities; Hannah G Dahlen.- 9. Around the world in 80 tweets - social media and midwifery; Sheena Byrom and Anna Byrom.