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Beer and Brewing in Cross-cultural Perspective
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Main description:

Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.


List of Figures List of Tables Preface List of Contributors Introduction Helen Macbeth and Wulf Schiefenhovel Chapter 1. Natural Ingestion of Ethanol by Animals: Why? W.C.McGrew Chapter 2. Healthy or Detrimental? Physiological, Psychiatric and Evolutionary Aspects of Drinking Beer Peter Kaiser, Gerhard Medicus and Martin Brune Chapter 3. Beer: How it's made - the Basics of Brewing Keith Thomas Chapter 4. Interdisciplinary Investigations into the Brewing Technology of the Ancient Near East and the Potential of the Cold Mashing Process Martin Zarnkow, Adelheid Otto and Berthold Einwag Chapter 5. Beer in Prehistoric Europe Hans-Peter Stika Chapter 6. Beer and Beer Culture in Germany Franz Meussdoerffer Chapter 7. Europe North and South, Beer and Wine: Some Reflections about Beer and Mediterranean Food F. Xavier Medina Chapter 8. Living in the Streets: Beer Acceptance in Andalusia during the Twentieth Century Isabel Gonzalez Turmo Chapter 9. The Thirst for Tradition: Beer Production and Consumption in the United Kingdom Paul Collinson and Helen Macbeth Chapter 10. Beer in the Czech Republic Jana Parizkova and Martina Vlkova Chapter 11. Alcohol Consumption and Binge Drinking in German Fraternities: Anthropological and Social Psychological Aspects Gerard Dammann Chapter 12. Rugby, Racing and Beer in New Zealand: Colonising a Consuming Culture Nancy J. Pollock Chapter 13. Beer, Ritual and Conviviality in Northern Cameroon Igor de Garine Chapter 14. The Gender of Beer: Beer Symbolism among the Kapsiki/Higi and the Dogon Walter van Beek Chapter 15. Ritual Use of Beer in South West Tanzania Ruth Kutalek Chapter 16. Brewing Sorghum Beer in Burkina Faso: a Study in Food Technology from the Perspective of Anthropological Linguistics Francois Belliard Chapter 17. Rice Beer and Social Cohesion in the Kelabit Highlands, Sarawak Monica Janowski Chapter 18. Tradition and Change: Beer Consumption in Northeast Luzon, Philippines Dante Aquino and Gerard Persoon Chapter 19. Culture, Market and Beer Consumption Mabel Gracia Arnaiz Chapter 20. Beer and European Media: Global vs. Local Luis Cantarero and Monica Stacconi Glossary Index


ISBN-13: 9780857452160
Publisher: Berghahn Books
Publication date: April, 2013
Pages: 264
Dimensions: 152.00 x 229.00 x 14.00

Subcategories: Nutrition