Main description:

Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.

Contents:

Introduction: Insights on the New Aesthetic Patient Journey. Fundamentals of Clinic Marketing. The Marketing Mothership - Your Clinic Website. Web Marketing from Soup to Nuts. Your Online Reputation. The Secret Sauce of Content Marketing. Getting Social Media Savvy. F.I.T. - Facebook, Instagram & Twitter. Photo Sharing Platforms (It's All About Images). The Value of Video. LinkedIn - The Most Trusted Network. Final Thoughts. Appendix 1 Social media shorthand. Appendix 2 20 ways to bump your social media up a notch. References. Resources.