Main description:

The book provides a comprehensive view of a psychology of the American culture. It expands on the template of the European American cultures showing how its values of individualism, competition, Protestant work ethics, materialism, enjoyment of leisure activities, physical attractiveness and need for status and power are expressed in everyday communications styles, and educational, and social activities.

Contents:

Abbreviated Sample from Table of Contents: Foreword by Guda Gayle-Evans; Part I: Template of the European American Culture: Chapter 1: Individualism and the Independent Self: An American Prerogative Adverse Effects of Individualism and Independence; Chapter 2: Collectivism and Acculturation; Chapter 3: Self-Esteem Development and Maintenance; Part II: Emotions: Chapter 4: Cultural Display Rules, Expressivity, and Cultural Experiences Cultural Display Rules; Part III: Physical Attractiveness, Social Relationships, and Gender; Chapter 5: Attractiveness in Social Interactions Chapter 6: Social Relationships Chapter 7: Gender Role Ideologies; Part IV: Social Values: Chapter 9: The Protestant Work Ethic; Chapter 10: Prosocial Behavior, Attribution, and the Role of Political Ideology; Part IV: Health Care: Chapter 11: Physical and Psychological Health Care; Part VI: American Pastimes: Chapter 12: Sports; Chapter 13: Holidays, Movies, Television, and Alcohol; Part VII: Challenges: Chapter 14: International, National, and Immigrant Challenges.